Not to be overlooked is the fact that just having same-day delivery as an option presents opportunities for you to stand out and reach customers in new ways.
Research shows that 49% of shoppers said that same-day shipping would make them more inclined to shop online; however, only 15% of global retailers offer same-day delivery.
Identifying opportunities to cater to local customers helps you differentiate your brand, attract new local customers, and convert sales based on the fact that you provide an immensely important service that 85% of your competition can’t offer.
Yojee same-day delivery is your door to current and future local customer conversions and relationships
Actively Advertise Same-Day Shipping
Once you imagine how your products might be used in a local context or why your customers should have them on the same-day, identifying the keywords people search when they need something right away can help you get your products front and centre.
Search advertisements present a massive opportunity to use on-demand delivery to make your ads stand out and to capitalize on the immediate needs of the local population.
Think about searches conducted with urgency, for example, “last minute gift ideas” or “mother’s day flower delivery.” People using these terms value ease.
Run Local Campaigns
You know your community better than any large big-box retailer and you need to take advantage of that. Keep your finger on the pulse of the local events scene and experiment with timely social ad campaigns or even physical marketing assets (like flyers or billboard space) during events where you can highlight your new collaboration with Yojee. For example, if there’s an influx of tourists coming to town for a music festival, appeal to their musical tastes and give them something to remember their short visit. Same-day delivery means you can deliver directly to your customer’s hotel before they leave town.
Segmented Email Marketing
You may also think about launching email campaigns targeting current customers notifying them of your new speedy courier service or guaranteeing free same-day delivery to blow out excess inventory. Mailchimp reports that segmented email campaigns achieve much higher open rates than those that aren’t sliced and diced, so don’t forget to be selective for the best results. One effective way to segment is to look at customers who very recently purchased something from you. Offer complementary goods that can be added right now or a must-have item that goes with their recent order.
Leverage Facebook Ads
Don’t forget about leveraging Facebook carousel ads too to display multiple messages about your new same-day delivery offer.
Flash sales can create a lot of buzz, and while it seems that everyone’s doing it these days, pairing immediate delivery can differentiate your offering. Besides generating revenue, brand awareness, and social buzz, the objectives associated with holding flash sales generally are to:
Foster customer loyalty. Up-sell, Cross-sell The urgency generated by a sale, combined with the immediate gratification of same-day delivery can generate a unique, memorable experience for your customer.
Undoubtedly, it has becoming increasingly difficult to reach these goals as inboxes are bombarded with blow-out sale offers, ultimately creating flash sale fatigue. With same-day delivery, you have an advantage.
Buy X before noon and it’ll be on your doorstep when you get home
Urgency is in the DNA of both flash sales and same-day delivery – so why not offer flash sales on the delivery itself? For example if your sales dip on Tuesdays, experiment with offering 50% off, or free, on-demand delivery between 2pm - 4pm. Remember you’re in full control of how much of the delivery cost you absorb. Try incorporating your flexible delivery options into exciting flash sales and see what happens. Here’s a few more ideas: “Buy X before noon and it’ll be on your doorstep when you get home” or “Get everything hand delivered today when you spend over $100.”
On-Demand Delivery for In-Store Purchases
A successful shopping outing results in a lot of bags to carry. That struggle however can be alleviated for your in-store customers with on-demand delivery as well. Shopify’s point-of-sale (POS) system integrates Postmates and UberRUSH so in-store purchases can be picked up and delivered by courier instead of carried out by the customer.
The key here is to ensure customers are aware of the service so they don’t limit their shopping to what they can carry. Small signs placed throughout your retail space should do the trick.
Consider Absorbing Shipping Costs
Free shipping is the number one driver of online shopping conversions according to a 2016 survey. In addition to that, the same survey showed that 49% of customers would be more likely to shop online if they could get their products same-day.
The average cost of Yojee same-day delivery providers is roughly $10.
While on-demand delivery can sometimes cost you, the merchant, more money, the benefit to the customer far outweighs the increase in cost.
Offering steep discounts or even free shipping for standard ground over a certain cart-size threshold has become a staple for many businesses to increase conversion online. In fact, free shipping was recently the biggest driver of customers’ likeliness to shop online – your customers are 88% more likely to make a purchase if shipping is free. Imagine the impact that has when that package is also received within a few hours.
Absorbing some of the cost to match regular ground shipping along with delivering the goods immediately is now a powerful tool at your disposal - a small change that can make a big impact.
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